ICBA Case Study

ICBA (Independent Community Bankers of America) is a PR platform which works towards providing exposure to the community banks across the USA. The major objective of the platform is to create a flourishing environment for community banks to flourish. 99 percent of the total banks in the USA are currently community banks, so if a particular bank needs a great exposure then a perfect platform such as ICBA is extremely necessary.

The platform covers all the major happenings in the banking industry to ensure that people are aware of the industry news and can add to the prosperity of the sector. Using the website, people can also find the nearby community banks best suited for their banking needs. Users can also be a part of surveys and events about the community banks. The platform also allows members to raise their voice against matters related to the community banking sector.

ICBA has emerged as one of the best websites working in the interest of community banks.

Challenge:

Community banks make a big part of the banking industry in the USA, so a website design was needed that can hold a lot of information, yet looks very organized. There are various aspects of the industry, and each one had to be covered in such a way that users can easily access the information. Maintaining an optimal loading time was also a big challenge as the website design was full of multimedia and content.

Result:

Multiple pages were designed so that the client never faces any kind of problem with organizing the data. All the pages were interlinked to the home page so that users never face a problem with finding the latest news and information. A simple yet secured member login was also integrated into the platform so users from across the country can join ICBA to enjoy a range of services.